Media Training and Public Speaking
PUBLIC SPEAKING AND MEDIA TRAINING
8:00 Breakfast
8:30 Introduction & Expectations Omar Jabara
Vice President of Public Affairs, MGA Communications, Inc.
8:45 Word Exercise Icebreaker Omar Jabara
9:15 Preparing Compelling Presentations Omar Jabara
o What makes a compelling presentation?
o Presentation goals
o Presentation structure
o Presentation delivery
o Managing Q&A
9:45 Break
10:00 On-camera Exercises Omar Jabara
o Presentation prep.
o Multiple on-camera role plays
o Feedback
11:45 A Perspective from the Trenches Lindy Eichenbaum Lent
Communications Director
Office of the Mayor
City and County of Denver
12:45 How the Media Work & the Art of Pitching Stories
Omar Jabara
o How the media work and what they want from you
o How and when (and when not) to contact the media
o Who to contact and how
o News releases and media advisories
o News conferences & news events
o Editorial
o Getting your news noticed
o Generating positive news coverage
o Pointing out the opposition’s failings
o Effectively responding to attacks
1:15 Managing Media Interviews Omar Jabara
o Dos and don’ts
o Message discipline and development
o Message triangle; demonstration
1:45 On-camera Exercises Omar Jabara
o Interview prep.
o Multiple on-camera role plays
o Feedback
3:30 Journalist Panel Fred Brown
Retired Capitol Bureau Chief
The Denver Post
and others TBA
4:15 Wrap Up
4:30 Adjourn
4:45 Debriefing at the Little Bear
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